Marketing Website Builder
A basic informational website that simply describes a business often lacks the infrastructure needed to actually support ongoing marketing activity, publishing blog content, running campaigns, tracking performance, since it wasn’t built with these ongoing marketing functions genuinely in mind. RISE, the Marketing Website Builder from Rise Marketing Group, builds this marketing infrastructure directly into the site from the start, rather than treating the website as separate from a business’s ongoing marketing efforts.
Regularly publishing blog content supports both SEO and ongoing audience engagement, but businesses using a website builder without genuine blogging capability often need to bolt on a separate platform just to publish content regularly, creating unnecessary complexity for something that should be a core site function. RISE includes built-in blogging tools directly within the site builder, letting businesses publish and manage ongoing content without needing a separate platform disconnected from the rest of their website.
This integrated blogging capability means content publishing happens within the same system as the rest of the website, rather than requiring a separate tool that creates disconnect between blog content and the broader site. Businesses gain genuine content publishing capability built directly into their website, rather than needing separate software just to maintain a blog.
Embedding Marketing Forms Throughout the Site
A marketing-focused website needs forms embedded strategically throughout its pages, not just a single contact page, to actually capture leads and interest as visitors browse different sections of the site. RISE allows forms to be embedded flexibly throughout any page within the builder, letting businesses capture leads at multiple points throughout the site rather than being limited to a single, isolated contact form buried on one specific page.
This flexible form embedding helps businesses actually capture marketing value throughout the entire site, rather than concentrating lead capture opportunity onto just one page that requires visitors to actively navigate there. Businesses gain genuine lead capture infrastructure spread appropriately throughout their site, rather than a single isolated capture point.
Tracking Built-In Analytics Without Separate Integration
Understanding how a website is actually performing, which pages get traffic, where visitors drop off, what content drives engagement, typically requires setting up and configuring separate analytics tools that don’t always integrate cleanly with a basic website builder. RISE includes built-in analytics directly within the site builder, giving businesses immediate visibility into site performance without needing to separately configure and integrate an external analytics platform.
This built-in analytics capability removes a common technical setup step that many businesses struggle with or simply never properly complete, ensuring genuine performance visibility exists from the moment a site launches rather than depending on separate configuration that might never actually get done. Businesses gain immediate analytics visibility, without the setup friction that comes from integrating a separate external analytics tool.
— Jeff Boulton, Founder & CEO
Connecting Site Content Directly to Broader Marketing Campaigns
A marketing-focused website should connect directly into broader campaign activity, email marketing, social promotion, paid advertising, rather than existing as an isolated destination disconnected from a business’s other marketing efforts. RISE connects website content and forms directly into the broader RISE marketing platform, ensuring the site functions as a genuine, connected piece of overall marketing infrastructure rather than an isolated asset separate from campaigns happening elsewhere.
This connected structure helps ensure the website genuinely supports and integrates with broader marketing activity, rather than functioning as a disconnected destination that campaigns merely point traffic toward without deeper integration. Businesses gain a website that functions as genuine marketing infrastructure, connected to their complete marketing effort rather than existing in isolation from it.
Building a Website That Functions as Real Marketing Infrastructure
Rise Marketing Group built RISE as a marketing website builder with integrated blogging, flexible form embedding, built-in analytics, and direct connection to broader marketing campaigns. Contact Rise Marketing Group today to schedule a free demo and see how RISE can help you build a website that supports your complete marketing strategy.
