13 Strong Marketing Strategies That Work!

13 Strong Marketing Strategies & Principles That Work!

A road map to Success

The basics are that marketing is simply the process of influencing, promoting and selling products or services to customers. It involves researching and understanding your target markets behavior patters and then communicating the right value to captivate them.  Coupled with that is fully understanding the target markets problems and then creating the influential solutions that WOWs them to take action. 

Effective marketing is crucial to the success of any business, no matter its size or industry. By understanding your target audience and creating a marketing strategy that speaks to their needs, desires, and problems, you can increase brand awareness, drive sales, and build customer loyalty.

Keep reading below to engage the 13 key strategies and principles of success. Or, click the button to schedule a free consultation where we will show you how we’ve helped hundreds of businesses integrate these at the highest level. 

1. Email is not dead

Email marketing is still one of the most effective ways to influence and communicate with customers and potential customers. If used right, it can be one of the best ROI strategies you use. The key is to influence at such a high level that you build raving fans. You can’t do that without bringing serious value to the table. 

Email marketing is also a relatively low-cost way to reach a large audience and with extremely targeted messages based on their interests and behaviors and also with personalisation, such as using a recipient’s name in the subject line or body of the email, to make the message feel more personalized and relevant to the individual.

It is measurable with detailed tracking and reporting, so you can measure the success of your campaigns and make data-driven decisions. A well-designed email marketing campaign can reach a large number of people fast and you should be sending emails frequently, even daily to weekly.

2. SMS Marketing

SMS marketing is one of the most effective ways for businesses to reach their customers and promote their products or services. Here are some key benefits of SMS marketing:

High open rate

SMS messages have a high open rate, with most people opening and reading their texts within a few minutes of receiving them. This means that your message is likely to be seen and read by a large portion of your target audience.

Targeted Messaging

SMS marketing allows you to send personalized, targeted messages to specific groups of people based on their interests or behaviors. This can be particularly useful for targeting specific demographics or for promoting specific products or services.


SMS marketing is generally less expensive than other forms of marketing, such as direct mail or paid advertising. This makes it a cost-effective option for businesses of all sizes.


SMS messages are convenient for both businesses and customers. Customers can easily opt-in to receive messages and can choose to opt-out at any time, and businesses can send messages quickly and easily through a variety of SMS marketing platforms.

SMS Marketing Use Case

One way to use SMS marketing effictively is what we call a reactivation campaign. A reactivation campaign is where we take a list of past clients and reactivate that list. It works unbelievably well where you have clients from the past that may not have received any communication and you send them an SMS with an offer. As an example here is what we have sent out for a mortgage broker client:


Hey it’s (your name) from (your details), we currently have spaces available to review your finances. Do you want to schedule a time? just reply with a Yes or No.

YES or Positive Response

Using Ai Technology if the client responds with a positively, such as Yes or Would love too, then we send an automated response with a calendar invite or confirmation.

NO or Negative Resp

Using Ai Technology if the client responds with a negative response such as No or Not right now, then we send them another SMS thanking them for their time.

Results: A recent reactivation campaign, for a client with 240 clients on their old client list, received 36 new appointments in his calendar and resulted (so far) with 8 new sales valued at $8,900. Best of all we also added a nurture campaign via email that over time will produce even more results from those that said no.

3. Reviews

Review Tools

Imagine if your clients complete a new sale, transaction, settle a new deal or sale of a new product and the reviews where automatically sent to the client via SMS or Email. What if you have never asked for reviews in the past and you had the option of sending a bulk review request to all your past clients also via email or SMS? There are a number of tools you can use to complete reviews, even sending links from Google, FaceBook or Trust Pilot.

automated Google or Facebook reviews

Issue with this is it’s not automated or if you use a software to complete it is another software solution bolted on to your existing operation, meaning miultiple duct taped solutions and multiple costs.With Customli you can build your reputation and brand easily with automated Google or Facebook reviews via email or SMS. You can even respond to all the reviews all in the one system.

4. Data Collection

Pixel data collection refers to the process of collecting data about user interactions with website or app elements, such as clicks & scrolls.It is extremenly important for any business to implement a pixel for website analytics and marketing purposes. It also provides better targeting of marketing campaigns: Pixel data can be used to gather information about user interests & behaviors, which can be useful for targeting marketing campaigns more effectively.

For example, if a user frequently visits pages about a particular topic, a company might show them ads related to that topic. Understanding how users interact with a website or app, companies can make design and functionality improvements that better meet the needs of their users and Increases conversions.

Using pixel data helps you understand user behaviors and interests, and you can optimize your website and apps to better meet the needs of your target audience, which can lead to increased conversions (i.e., sales or other desired actions). Best of all you can create the pixel for free and is easily added to most websites.

5. Content Writing

Generating great content has so many benefits for your business growth:

Improved search engine rankings

By creating high-quality, relevant content, you can improve your website's search engine rankings and attract more organic traffic.

Increased brand awareness

Regularly creating and sharing valuable content can establish your brand as an industry leader and build trust with your target audience.

More leads and sales

By providing valuable information to your potential customers, you can convert them into leads and eventually, sales.

Better customer engagement

Content that resonates with your audience can increase customer engagement and build strong relationships.

Enhanced credibility

High-quality content can establish your brand as an authority in your industry and gain the trust of your target audience

Improved social media presence

Sharing content on social media platforms can increase your reach and visibility, and attract more followers and engagement.

6. Automation

Business process automation refers to the use of technology to automate and streamline your business processes. Here are a couple ways to automate your business.

CRM Automation

This is the automation of each stage of your client’s sales journey. Let’s say they enter your CRM, you can add SMS, Email or even phone calls that are automated at every stage of your CRM.

Lead Nurture Automation

One of the best ways to maximise your sales is to create a nurture campaign for all leads. This could be an email, SMS or follow up sequence where you provide potential clients with more information about your business or provide valuable tips.

CRM Automation

This is the automation of each stage of your client's sales journey. Let's say they enter your CRM, you can add SMS, Email or even phone calls that are automated at every stage of your CRM.

Lead Nurture Automation

One of the best ways to maximise your sales is to create a nurture campaign for all leads. This could be an email, SMS or follow up sequence where you provide potential clients with more information about your business or provide valuable tips.

There is literally hundreds of tasks that can be automated in your business, freeing up your time and energy to concentrate on growing your business rather than working in it.

7. Social Media

There are many ways to use social media to get attention for your brand. Here are a few tips:

Social Media Create + Schedule

Scheduling social media posts can have several benefits and with customli our system can schedule and post to:

Saving time

Scheduling posts in advance allows you to schedule multiple posts at once, rather than having to log in and manually post each update.


Scheduling posts helps ensure that you are consistently posting on social media, which can help you build and maintain a following.

Improved planning

Scheduling posts in advance allows you to plan out your content and ensure that it aligns with your overall marketing strategy.

Increased Efficiency

Scheduling posts can help you optimize the timing of your posts, ensuring that they are seen by the greatest number of people.

Overall, scheduling social media posts can help you be more organized, efficient, and effective in your social media marketing efforts.

8. Web Chat

You need a web chat widget on your website for these reasons:

Improved customer service

Web chat allows customers to get immediate assistance with their inquiries or problems. This improves customer satisfaction and reduces the number of abandoned orders or abandoned carts on your website.

Increased customer engagement

Web chat widgets allow you to have real-time conversations with your customers, which can help increase customer engagement and build trust.

Increased sales and conversions

Web chat widgets help increase sales and conversions by providing customers with the information they need to make a purchase decision. For example, if a customer has a question about a product, a chat widget can provide them with the information they need to make a purchase.

Reduced cost

Web chat widgets can help reduce the cost of customer service by allowing you to handle multiple inquiries at once, rather than having to hire additional customer service staff.

9. Funnels

A sales funnel is a way to visualize the customer journey from awareness of a product or service to the point of purchase. It helps businesses understand what steps potential customers go through in order to make a purchase and identify any points where they may be losing potential customers. By creating a clear, defined path for potential customers to follow, businesses can optimize their sales and marketing efforts to convert more leads into paying customers. There are typically four stages in a sales funnel:


This is the stage where potential customers become aware of a product or service. This can be through marketing efforts such as advertising or social media, or through word of mouth.


At this stage, potential customers are interested in learning more about the product or service and may begin to research it.


In this stage, potential customers have gathered enough information about the product or service and are considering making a purchase.


This is the final stage of the funnel, where the potential customer makes a purchase.

10. Website Design

Make sure your website generates leads with these website must haves:

Make it mobile-friendly

With more and more people accessing the internet from their mobile devices, it's essential to ensure that your website is responsive and looks great on all screen sizes.

Use clear and compelling calls to action

A call to action (CTA) is a button or link that encourages visitors to take a specific action, such as filling out a form or making a purchase. Make sure your CTAs are prominently displayed and use persuasive language to encourage visitors to take the desired action.

Include social proof

Social proof is the idea that people are more likely to trust and take action based on the actions of others. Including customer testimonials or case studies on your website can help build trust and encourage leads.

Use visually appealing design

A visually appealing website can help keep visitors on your site longer and encourage them to take action. Use high-quality images and graphics, and consider hiring a professional designer to create a cohesive and attractive design.

Make it fast

No one wants to wait for a slow-loading website. Make sure your website loads quickly by optimizing images and using a reliable hosting provider.

Include a clear value proposition

Your value proposition is the unique benefit or advantage that you offer to your customers. Make sure your value proposition is clear and prominently displayed on your website so visitors understand why they should choose your business over the competition.

Optimize for search engines

One of the key ways people find websites is through search engines like Google. Make sure your website is optimized for search engines by including relevant keywords in your content and using header tags and alt tags on images.

Make it easy to navigate

A confusing or cluttered website can drive visitors away. Make sure your website is easy to navigate and includes clear headings and subheadings to help visitors find what they're looking for.

11. Ai Technology

There are a number of amazing Ai Technology driven tools that Businesses can now use to help them with automation of their business or even create content for them. Common ways a business can use Ai Tech such as GPT to grow their business:

Customer service

A chatbot can answer common customer questions and help resolve issues quickly, freeing up time for human customer service representatives to handle more complex inquiries.

Lead generation

A chatbot can collect customer information and send it to the sales team, helping to generate leads and drive sales.


A chatbot can be used to promote products and services, send personalized recommendations and offers, and gather customer feedback.

Content Creation

Tools such as Chat GPT can create content for you in seconds, rather than hours. Simply ask it to create an article on a topic of your choice and it's done.

Product information

A chatbot can provide detailed product information, including descriptions, pricing, and availability.

Overall, Ai technology such as a GPT model can help businesses improve customer satisfaction and streamline their operations, ultimately leading to increased efficiency and revenue.

12. Social Proof

Social proof is a psychological phenomenon where people look to the actions of others to guide their own behavior. In the context of a website, social proof can be used to increase trust and credibility, and to influence the behavior of visitors. There are many ways to incorporate social proof into a website, including displaying customer reviews and ratings, showcasing media mentions and industry partnerships, displaying the number of followers or subscribers a business has on social media, and displaying the number of products sold or downloads.

Social proof allows visitors to see that others have had positive experiences with the business or product, which can increase their own confidence in the business and encourage them to take the desired action (such as making a purchase). It can also help to reduce uncertainty and risk, as visitors can see that others have tried and liked the product or service.

Best of all you can use a free plan with tools such as provesrc, which is easily set-up for most websites or sales funnels.

13. Systems

There are hundreds of systems you can use for your email, website design, SMS marketing, data capture and social proof.

I am going to show you a demo of our system that incorporates all of the above marketing tools and more, most importantly though it saves you hundreds of dollars by bringing it all together under one simple to use system (for the cost of just one system).

Get a free demo of all the tools you can access to grow your business fast:

One system does it all

There are hundreds of systems you can use for email, website design, SMS marketing, data capture and social proof. What if you could get it all under one simple to use system that simplifies your marketing and saves you thousands of dollars of multiple systems:



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