Marketing CRM Software
Traditional CRM software tracks contacts and deals well but often stops short of actually running the marketing campaigns needed to generate and nurture those leads in the first place, forcing businesses to bolt on a separate marketing tool that doesn’t fully connect back to the CRM data. RISE, the Marketing CRM Software from Rise Marketing Group, combines full CRM functionality with built-in marketing campaign tools, so lead data and marketing execution live in the same system rather than operating separately.
A standard CRM tells a business who their leads are and where they stand in the pipeline, but without built-in campaign tools, actually reaching out to and nurturing those leads requires switching to separate marketing software that doesn’t automatically know what the CRM already knows. RISE merges these functions together, allowing businesses to build and launch email, SMS, and social media campaigns directly from the same platform where all their lead and customer data already lives.
This combined approach means marketing campaigns can be built around real, accurate lead data without the disconnect that comes from syncing information between separate CRM and marketing platforms. Businesses gain the ability to segment and target campaigns based on actual pipeline stage and customer history, rather than working from an incomplete or outdated export from a separate system.
Building Campaigns Informed by Real Pipeline Data
Marketing campaigns built without visibility into actual sales pipeline data often end up too generic, treating every contact the same regardless of where they actually stand in their relationship with the business. RISE’s integrated structure means campaign targeting can draw directly from real pipeline stage, deal history, and past interactions, allowing businesses to build genuinely relevant, targeted campaigns rather than generic blasts sent to an entire contact list regardless of context.
This pipeline-informed targeting helps businesses send messaging that actually matches where a lead or customer stands, significantly improving relevance and engagement compared to one-size-fits-all campaigns. Businesses using this connected approach typically see stronger campaign performance, since messaging that reflects a contact’s actual status tends to resonate far more than generic outreach.
Measuring Campaign Impact on Actual Revenue
Marketing campaigns are often measured by surface-level metrics, opens, clicks, without a clear connection back to whether those campaigns actually influenced real deals and revenue, leaving businesses unsure whether their marketing spend is genuinely paying off. RISE connects campaign performance directly to pipeline and revenue data, showing businesses not just whether a campaign generated engagement, but whether it actually contributed to closed deals and real business growth.
This revenue-connected reporting gives businesses a far more meaningful measure of marketing effectiveness than engagement metrics alone, helping justify and refine marketing investment based on actual business impact. Businesses gain the clarity needed to understand which campaigns are genuinely driving growth versus which ones generate activity without meaningfully affecting the bottom line.
— Jeff Boulton, Founder & CEO
Automating the Handoff Between Marketing and Sales
In businesses using separate marketing and sales tools, leads generated by marketing campaigns often require manual handoff into a separate sales system, creating delays and sometimes lost information during the transition between marketing engagement and actual sales follow-up. RISE eliminates this handoff entirely, since marketing campaigns and sales pipeline management operate within the same system, meaning a lead generated through a campaign is instantly visible and actionable within the sales process without any manual transfer step.
This seamless transition helps businesses respond faster to leads generated through marketing efforts, since there’s no delay waiting for information to move between separate marketing and sales platforms. Businesses gain a smoother, more efficient process from initial campaign engagement all the way through to a closed deal, without the friction that comes from managing marketing and sales as entirely separate functions.