Lead Capture Software
A lead capture form that doesn’t fit naturally into a business’s existing website, or that captures information without automatically feeding it anywhere useful, creates friction on both ends, an awkward visitor experience and manual work turning captured data into something actionable. RISE, the Lead Capture Software from Rise Marketing Group, gives businesses flexible forms that embed cleanly into any website and feed captured leads directly into a usable system.
Businesses with an existing website built on a different platform, WordPress, Squarespace, a custom build, often need lead capture forms that work smoothly within that existing site rather than requiring a complete website rebuild just to add proper lead capture functionality. RISE’s forms are built to embed cleanly into any existing website through simple embed code, regardless of what platform the site is originally built on, letting businesses add genuine lead capture capability without a broader website overhaul.
This embeddable flexibility means businesses can add real lead capture functionality to whatever website they already have, rather than being forced into switching platforms entirely just to gain access to proper capture tools. Businesses gain lead capture capability that works with their existing web presence, rather than requiring disruptive changes to infrastructure that’s already working fine otherwise.
Customizing Form Fields to Match Specific Business Needs
Different businesses need different information from leads, some just need an email address, others need more detailed intake information like project type or budget range, and generic, non-customizable forms often either ask for too little or force irrelevant fields that don’t fit a specific business’s actual needs. RISE allows full customization of form fields, letting businesses collect exactly the information relevant to their specific situation rather than working within a rigid, one-size-fits-all form structure.
This field-level customization helps businesses capture genuinely useful information tailored to their own qualification and follow-up needs, rather than settling for generic fields that don’t align with what actually matters for their specific business. Businesses gain forms built around their actual information needs, not a generic template that only loosely fits their situation.
Syncing Captured Leads Instantly Into the CRM
A lead capture form disconnected from a business’s CRM means someone has to manually transfer captured information into the system actually used for follow-up, introducing delay and the risk of leads getting lost in that manual transfer process. RISE syncs every captured lead directly and instantly into the connected CRM, eliminating the manual data entry step and ensuring captured leads are immediately available for follow-up without any transfer delay.
This instant sync closes the gap between capture and actionability, ensuring leads become immediately available for follow-up the moment they’re captured rather than sitting disconnected from the CRM until someone manually enters them. Businesses gain a genuinely seamless connection between capturing a lead and being able to actually act on it.
— Jeff Boulton, Founder & CEO
Testing Different Form Placements and Designs
Where and how a lead capture form appears on a page, embedded within content, as a popup, in a sidebar, can meaningfully affect how many visitors actually complete it, and businesses without the ability to test different placements and designs are left guessing at what configuration works best. RISE supports testing different form placements, designs, and field configurations, letting businesses compare actual performance data rather than guessing at which approach captures the most leads.
This testing capability helps businesses optimize form performance based on real data specific to their own audience and website, rather than assuming a generic best practice applies universally regardless of their specific situation. Businesses gain the ability to genuinely improve capture rates based on what actually works for their own visitors.
Capturing Leads With Forms That Fit and Connect
Rise Marketing Group built RISE as lead capture software with flexible, embeddable forms, full field customization, instant CRM sync, and placement testing. Contact Rise Marketing Group today to schedule a free demo and see how RISE can help you capture more leads from your existing website.
